Certified Logistics Associate (CLA) Practice Test 2025 - Free CLA Practice Questions and Study Aid.

Quality improvement is the process that emphasizes finding better ways to meet customer needs by continually enhancing products, services, and processes. This approach focuses on identifying areas where improvements can be made, analyzing existing operations, and implementing changes that lead to increased customer satisfaction.

By engaging in quality improvement, organizations can adopt systematic methods to enhance their offerings, leading to more effective responses to customer demands and ultimately fostering higher levels of customer loyalty. This process often involves gathering feedback, measuring performance, and striving for overall excellence in service delivery.

Quality planning, quality control, and quality management all play essential roles in an organization's quality framework. However, they are distinct from the specific aim of continuously finding and implementing better practices to address customer needs, which is the core of quality improvement. Hence, quality improvement is the most fitting term that encapsulates this proactive and ongoing effort.